from Weight Watchers Impact Manifesto,
published by DIGINOMICA
CEO Mindy Grossman:
There’s a paradox in the world today. People all over the world want to be healthier. The global wellness economy is now a $3.7 trillion market. But even though people are thinking in a healthier way, they aren’t getting healthier. Worldwide obesity has nearly tripled since 1975. As of 2016, more than 1.9 billion adults were overweight. Of this number, 650 million were obese.In the U.S. alone, more than 70% of adults and more than 33% of children are overweight or obese, and the rise in obesity is tied to a decline in life expectancy. In fact, this is the first time life expectancy in the U.S. has declined two years in a row since 1962 and 1963. We can help solve that paradox.
People’s heath and wellness goals are shifting, she adds:
Today, healthy is the new skinny. Increasingly people who join Weight Watchers are interested in something more than getting into a size 8. They want to feel healthy and happy at every size. I do not want to say that they don’t care about numbers. They do, but it’s not just the number on the scale. They care about keeping their A1c numbers down or their cholesterol counts or lowering their blood pressure. It’s about health, activity, and feeling good about oneself. To get there, they want to develop behaviors that will improve their quality of life without having to make drastic changes that aren’t realistic or sustainable.
But people need to realize that they need help:
People often ask me who our competition is. It’s not another company. Our competition is the 90% plus of people believing they can become healthy or lose weight on their own. We want to become their partner of choice, a partner to help them, inspire them and to be part of their journey to lead healthier lives. The world doesn’t need another diet. The world needs a leader in wellness and a brand that can bring wellness to everyone, not just a few.
That, of course, would be Weight Watchers and its Impact Manifesto, which is the firm’s vision statement of intent. Grossman says:
Weight Watchers is a community. It’s supportive. It’s social. It’s inspirational. It gives people everything they need to lead healthier lives. To be clear, we aren’t changing who we are. We’re changing the conversation about what makes us unique and changing mindset, so we can change how the world sees us.
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